CRM stands for “Customer Relationship Management” and refers to all strategies, techniques, tools, and technologies used by enterprises for developing, retaining and acquiring customers.
At Speculate we are now offering custom client tailored CRMS systems , to come in to transform your day to day activities.
We simply need to get the various currently running work flows in your organisation/Business based on the various departments if applicable , so based on the data gather we can be able to fully customize and develop a CRM platform that suits your day to day operations.
Different CRM products vary in terms of features and focus, and they can be divided into three main categories.
A top focus of collaborative CRM systems is breaking down silos. Often the marketing team, sales reps, and customer support agents are all in different departments that feel disconnected. And for bigger organizations, each of those departments is further separated based on factors like geographic locations, channels they serve, products they focus on, or skill specialties. But in order to provide a seamless customer experience throughout the customer’s journey, you need a way to share information across the full organization in real-time.
Collaborative CRMs ensure all teams have access to the same up-to-date customer data, no matter which department or channel they work in. Not only does customer support have all the information marketing and sales teams collected when working with a prospective customer, but agents in a call center have updated data on customer interactions that happened over email.
That integration between departments and channels saves customers from the dreaded experience of repeating themselves each time they talk to a new contact. Each employee they interact with can quickly and easily pull up a record of all past interactions with the consumer to consult and learn all relevant details.
Operational CRMs help streamline a company’s processes for customer relationships. They provide tools to better visualize and more efficiently handle the full customer journey—even when it includes a high number of touchpoints. That starts from their first interactions with your company’s website, through the whole lead management process as they move through the sales pipeline, and continues with their behaviors once they’ve become a customer.
Operational CRM systems typically provide automation features. Marketing automation, sales automation, and service automation offload some of the work that your employees would otherwise have to handle. That opens up their schedule for the more creative and personal aspects of their jobs—the stuff that needs a human touch. And it makes it much easier for growing companies to continue to provide top-notch service to scale.
Analytical CRMs have the primary focus of helping you analyze the customer data you have to gain important insights. Digital tools and platforms now make it easy to collect large quantities of data. But data analysis—the step required to turn that data into something useful for your company—is a difficult feat. In fact, estimates suggest that over half of the data collected by companies never gets used.
Your customer data is too valuable for that. An analytical CRM provides features that help you use the data you have to see trends in how your customers behave. With that information, you can better understand what steps lead most successfully to sales, which increase customer retention, and what the most common customer problems are.